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WHAT we do
The NellyRodiLab digital platform specializes in deciphering new consumption trends on the marketing and creative scenes via concrete examples.
This service is at the core of the NellyRodi method.
WHY you need us
is a digital platform updated daily to help you:
> UNDERSTAND CONSUMERS
Our approach is consumer-oriented. While sociological trends, consumer attitudes and consumer profiles are vital to shaping long-term vision, emerging creative or marketing trends face the “novelty challenge.”
We help you build strategy based on long-term trends and drive them with new ideas.
>BECOME A TREND FORECASTER
NellyRodiLab spots and deciphers emerging trends for you, including marketing innovations inspired by the kind of creative ideas that launch or subsequently embody lasting movements.
Get access to NellyRodi’s trendlab.
> BENEFIT FROM CROSS-POLLINATION
All of the sectors that we monitor tend to influence each other. For us, an open mind is key to innovation and achieving 360° vision at the convergence of consumption, marketing and creation.
Because creativity is everywhere.
> TRACK TRENDS
New trends emerge as existing ones shift and change. We update our articles regularly to brief you on what’s happening on your markets. We report what’s new, complete with details and references.
When you track trends today, you are doing the groundwork that will allow you to launch the trends of tomorrow.
> SHARE INSPIRATIONS
Short on time? Our tools will come in handy (e.g. image bank, bookmarked articles, searches for the latest hot spots and personalized shopping tours).
Organize your thoughts to communicate your ideas more clearly.
> BENEFIT FROM NELLYRODI’S EXPERTISE
NellyRodiLab is not a quantitative database. The experts behind this service are the same people that create our publications and carry out our consulting engagements. They all work, to the same high standards and are driven by the same vision. We stand by our convictions, bringing you our selection of the most relevant trends. Our expertise is backed by thirty years of experience. Right now, you are only a few clicks away from a NellyRodi trendcaster.
Keep up with the times. Or blaze new trails!
are digital versions of your publications and trendbooks for forward thinking. Now you can:
> ACCESS A NELLYRODI PUBLICATION ANYTIME
Our publications are intended to stimulate creativity and provide a handy toolbox for everyday use. You can use them to do preliminary research, prepare your collections or purchases, or blaze new creative or strategic trails.
When you need our inspirations, you need them. Now you can access them at will.
> THE PAPER VERSION: A SENSORY EXPERIENCE
Our print publications are designed to appeal to the senses. They are useful in stimulating the imagination, finding just the right color or checking out what’s new. That’s why our e-trendbooks are always sold with the print version.
Benefit from both the intangible and the sensorial.
HOW to subscribe
> 3 subscription offers are available