The concept of wellness promises a break from the gloom and doom of complex politics and social issues. For brands, the media and society at large, it has become a topic du jour. Self-awareness of personal well-being affords a lever for increasing engagement among their audience. What about cultural spaces? What strategies are they using.
The Happy Museum
Shrines to education, museums are nonetheless inventing attendance-boosting strategies that mark a shift from their traditional cultural positioning towards happiness-based marketing.