The new rules for consumer engagement

Now more than ever, at a time when the search for meaning is a mainstream trend, brands need to prioritize consumer engagement and avoid bland marketing (“blanding”). Vincent Grégoire, Consumer Trends and Insights Director at NellyRodi, tells us more about this new key to entry.

By Augustin Lavagna Published on 18 November 2019 Share

What does the lifestyle landscape today tell us about societal change? Well, there’s been a major breakdown in consumer trust that has produced doubts and a feeling of insecurity about others, oneself, institutions, consumption and progress. In other words, there is a need for a paradigm shift in society. In tackling this subject, NellyRodi has.

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