The siren call of the commonplace

Having succeeded in making the spectacular ordinary, the mechanisms used to attract customers are shifting from artifice to simplicity, moderation and the aesthetic of banality.

By Augustin Lavagna Published on 28 May 2019 Related colors NellyRodi

Five years ago, everybody was talking about “the normal era” and now simplicity is back with overtones of moderation and delicacy and evoking the concept of “safe space”. It’s no longer about counterculture or about expressing reappropriations of pop culture, but a well-pondered reaction to the trust crisis seeking to restore balance at all levels..

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