Tik Tok Business

In the wake of Instagram, which rapidly evolved from social network to business platform, TikTok holds out promise for brands looking for an avenue to Generation Z’s attention field.

By Augustin Lavagna Published on 26 September 2019 Share

Three years after launch, TikTok ranked as the world’s 4th most downloaded app for 2018 behind Facebook, Snapchat and Instagram. Carving out a place in the sun as a platform for sharing videos that last less than 15 seconds, the app now has a community of nearly one billion users, two-thirds of whom are under.

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