According to the independent drinks accelerator Distill Ventures, 61% of Anglo-Saxon consumers would like more choice when it comes to alcohol-free beverages. Last year, this company’s “sober is the new cool” attitude meshed with the lifestyle of Millennials, increasingly conscious of the adverse effects of sugar and alcohol on their health. While the United Kingdom.
Twist in my Sobriety
When the sun goes down over the yardarm, it’s time for liquid refreshment in good company! Today, many a drinks cart is featuring no-alcohol or low-alcohol (NoLo) beverages, a trend oriented towards creative flavor combinations.